Greentech Lead America: eRecyclingCorps (eRC), a provider of carrier-grade wireless device trade-in and reuse, has completed more than 1.1 million secure wireless device trade-ins in May 2013, setting a new industry record for device collections in a single month.
This record highlights eRC’s market leadership and is a direct result of eRC’s focus on working with carriers to co-develop tailored retail programs that drive significant volume in device trade-ins.
Throughout the month of May, eRC collected more than 37,000 mobile devices each day via incentivized in-store trade-ins or roughly one device trade-in every second that carrier retail stores were open in May.
The 1.1 million devices represent more than 450,000 pounds of e-waste diverted from landfills, demonstrating the sheer scale that can be achieved by an integrated trade-in platform.
David Edmondson, CEO of eRC, said this milestone reflects that carriers understand the value of eRC’s model to offset rising device subsidy costs and enhance customer satisfaction.
eRC has reported more than 270 percent increase in total device trade-ins compared with May 2012. It has had more than 300 percent increase in total device trade-ins for smartphones year over year.
“The growth in trade-in activity for smartphones reflects the consumers’ fascination with powerful connected devices,” added Edmondson. “Our data indicates the trend of customers upgrading to their second and third smartphone as they continue to seek new features and higher speeds.”
Unlike online only or other trade-in solutions in the marketplace, eRC’s platform is completely integrated into the retail environment, offering a transparent, convenient and secure trade-in transaction.
The company works hand-in-hand with major carrier partners to co-develop tailored retail programs that drive unparalleled trade-in rates of high-quality phones. eRC’s retail programs include device, seasonal or geographically targeted promotions, marketing programs and robust in-store staff trainings.
The millions of devices collected via eRC’s carrier and retail in-store programs are resold in developed and emerging markets, where they offer consumers access to high quality mobile technology at lower costs, helping to bridge the digital divide.