Nissan is highlighting London’s air pollution and its means of fighting the issue using an electric Nissan LEAF to power a street art piece depicting the iconic Capital skyline at Waterloo, London.
The car manufacturer has hired the services of Reverse Graffiti artist, Moose to create the huge mural.
Moose creates his art by cleaning dirt from surfaces using a jet washer or wire brush, leaving a g design in negative on the wall.
Usually, the dirt is caused by particulate matter from vehicle exhausts, with exceeded level of guidelines and limits in busy areas of London and other European cities.
The artwork is displayed at Station’s Approach, Waterloo that includes London’s many famous landmarks, Buckingham Palace, The Shard, Battersea Power Station and The London Eye, to name just a few.
The graffiti highlights rising issue of poor air quality across Europe’s biggest cities and aims to showcase how much cleaner they can be if people adopted electric vehicles.
In a world-first, the jet washer used to clean the wall was powered by the Nissan LEAF through the LEAF to Home equipment, a portable device that converts electricity from the car’s battery.
The campaign will promote Nissan, urging the call for clean air and smarter cities.
The whole attitude is about highlighting the amount of pollution daily suffered using a positive harmless method that never fails to ask questions about what to accept and what shouldn’t accept in environment, explained, Moose.
Electric cars and alternative fuelling systems provide the positive future ever known in the history of the automotive industry in terms of protecting the environment.
Moose’s artwork is on show in London Waterloo and Nissan is encouraging the public to come out and see them.
This piece of art demands people’s attention to state that air quality is one of the biggest issues facing the citizens. It also reminds that electric vehicles don’t have an exhaust to emit the kind of air pollution which has stained the wall Moose has created his piece on, says, Jean-Pierre Diernaz, EV director, Nissan Europe.
Working with Moose to highlight the effect of air quality on cities through a piece of art powered by the Nissan LEAF is an exciting and powerful way of reminding people about the benefits of zero emission vehicles, added Diernaz.