In the third quarter of 2023, the BMW Group demonstrated remarkable success in the sales of fully- electric BMW and MINI vehicles, with a substantial increase of 79.6 percent compared to the same period last year. This surge showcases the increasing demand for the brand’s electrified offerings and the successful translation of customer interest into significant growth.
Pieter Nota, Member of the Board of Management of BMW responsible for Customer, Brands, Sales, emphasized, “The sales success of the third quarter shows that our customers appreciate our wide range of attractive products across all drive technologies.”
The BMW brand experienced exceptional growth, with a staggering 100.3 percent increase in third-quarter deliveries of fully-electric vehicles compared to the same period last year. The brand’s attractive line-up, particularly the BMW 4 Series models and the fully-electric BMW i4, contributed to this surge in demand. Moreover, models from the upper price segment, such as the 7 Series and the BMW X7, also played a pivotal role in driving sales growth.
As part of the growth strategy for 2023, BMW envisions solid growth in deliveries for the full year, with an expected 15 percent of total vehicle sales attributed to Battery Electric Vehicles (BEVs). The company’s growth drivers include models from the upper price segment and a range of fully-electric vehicles.
Additionally, the BMW Group reaffirmed its position as the leading brand in the global premium segment, with strong demand reported for its fully-electric vehicles. The BMW i5 is anticipated to further accelerate the ramp-up of electromobility and solidify the brand’s foothold in the market.
BMW M, the high-performance division, continued its success story in the third quarter with a notable 13.2 percent year-on-year increase in sales, bolstered by the introduction of the new BMW XM and electrified M models. The MINI brand, on its journey towards an all-electric model line-up, maintained its popularity with the introduction of new limited editions and the MINI Cooper SE variants.
In preparation for the initial customer deliveries of the Rolls-Royce Spectre, Rolls-Royce Motor Cars experienced a slight decline in sales, in line with expectations. However, the brand remains confident with robust order books and high demand for its luxury offerings.
BMW Motorrad, the motorcycle division of the BMW Group, sustained its high customer demand with a 0.5 percent increase in sales in the third quarter. The upcoming market launch of the new R 1300 GS is anticipated to be a significant product highlight contributing to BMW Motorrad’s success.
The BMW Group’s sales performance varied across different regions and markets. In Europe, the BMW Group reported a notable 12.9 percent increase in sales, while the US saw a commendable 7.8 percent growth in deliveries.
In summary, the BMW Group’s strong sales performance in the third quarter of 2023 underscores its ability to capture the growing demand for fully-electric vehicles, reaffirming its position as a leader in the premium automotive industry.