Jaguar Land Rover announces support for 50th global carbon reduction project

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Jaguar Land Rover announces support for 50th global carbon reduction project

Greentech Lead U.K: Jaguar Land Rover has announced
support for their 50th global carbon reduction project ‘LifeStraw’, a simple
water purification unit which helps to bring safe drinking water to Kenya.

The LifeStraw project will provide thousands of people
in Kenya with access to safer drinking water through a simple
purification unit.

The Jaguar Land Rover carbon dioxide offsetting portfolio
of development projects focuses on renewable energy as well as innovative, low
carbon technologies and energy efficiency.

Through these projects, Jaguar Land Rover, in association
with ClimateCare, plans to offset 10 million tons of carbon dioxide by 2014.
Some of these projects have distributed more than 180,000 new, fuel-efficient
stoves in Uganda, Ghana and Cambodia – dramatically
reducing emissions and improving indoor air quality. Till date, these projects
have offset 5.2 million tons of CO2.

“We take our responsibilities for meeting our
environmental innovation targets very seriously; including reducing tailpipe
emissions and improving the life cycle impact of our business,” said Mike
Wright, Jaguar Land Rover executive director. “We are working positively
towards a lower carbon future.”

“Since 2007, we have been investing in carbon
reduction projects across the world and we are pleased to announce support for
our 50th carbon dioxide offset project: ‘LifeStraw’, a simple water
purification unit which helps to bring safe drinking water to Kenya.”

Wind power projects currently constitute 30 percent
of JLR’s project portfolio and are responsible for creating 1.3m tons of
emissions reductions. JLR’s support of these projects is helping to provide a
vital alternative to fossil fuels, while boosting investor confidence in
renewable energy.

Projects have been supported in four continents, from
those generating renewable energy through technologies including waste
products, biomass, wind energy and hydro power to those encouraging low carbon
development and energy efficiency. In all, JLR support has directly reduced
emissions by more than 5 million tons.

[email protected]

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