Focusing on green technology initiatives, Sprint launches LG Rumor Reflex

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Focusing on green technology initiatives, Sprint launches LG Rumor Reflex

Greentech Lead America: Sprint and its no-contract brand,
Boost Mobile, will launch LG Rumor Reflex on the Sprint 3G Network. This is
part of Sprint’s efforts to increase green initiatives.

Recently, Sprint announced its environmental scorecard
now requires all phones go through the UL Environment certification process.

LG Rumor Reflex has received the UL Environment Platinum
Certification, the highest level of environmental performance recognized by
sustainable requirements established by UL Environment and Sprint.

“LG is committed to being a leader of change in the
mobile industry and is continually working to find new ways to weave recyclable
alternatives throughout our product lineup. We are proud of our continued
collaboration with Sprint to develop budget-friendly and environmentally
conscious devices that don’t compromise function or design,” said Tim O’Brien,
vice president of LG Mobile.

The phone’s outer cover is constructed of 31 percent
post-consumer recycled materials by weight as defined by UL Environment.

The battery charger qualifies for the most energy
efficient 5-star rating for extremely low power draw while still plugged in
after your phone is fully charged.

The device has eliminated the use of many environmentally
sensitive materials, including polyvinyl chloride (PVC), brominated flame
retardants (BFR), halogen, beryllium, phthalates and nickel.

The device is Carbon-Free certified to offset the carbon
footprint of the phone’s full lifecycle.

The Sprint device comes in fully recyclable packaging
that is printed with soy inks, contains up to 87 percent post-consumer paper
and was engineered with a glueless construction.

The Boost Mobile device comes in fully recyclable packaging
that uses soy inks, and it contains up to 30 percent post-consumer paper. Up to
70 percent of the thermoform plastic contains a combination of post-industrial
or post-consumer waste.

Sprint and Boost Mobile customers can save more money
with the Buyback Program, which allows customers to trade in their old Sprint
or Boost Mobile eligible device in exchange for an instant phone credit on
their next phone purchase or an account credit of up to $300.

Sprint was the first U.S. carrier to buy back competitor
phones in store and offer an instant service credit toward the purchase of a
customer’s next device at point of sale. Late last year, Compass Intelligence,
a decision analytics research and consulting firm, ranked the Sprint Buyback
Program as the best in the industry. The goal and benefit of the Buyback
programs are to collect old, unwanted wireless phones in an effort to
responsibly recycle the 135 million cell phones discarded every year according
to the Environmental Protection Agency (EPA).

 “Sprint believes it is important to keep evolving our
handset portfolio with not only iconic devices but also with quick-messaging
phones for customers looking for easy communications,” said David Owens, vice
president – Product Development, Sprint.


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